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Expert answers to important research questions.
Nicole Mitchell
Knowledge Specialist
SSI
nicole.mitchell@surveysampling.com
203-567-7253
What are the best in-survey quality-control questions to help monitor data quality?
A great question because the questionnaire is a powerful tool to improve quality. We tested 15 commonly-used controls and found five which are most effective in identifying poor quality without over-excluding good participants.
- Fact inconsistency (e.g., age and birthdate mismatch)
- Thought inconsistency (e.g., agreed to two opposing statements in a short grid)
- Selection of unlikely, low-incidence options
- Speeder check (< 48 percent of median time)
- Open-end quality check
We recommend implementing a minimum of three of these checks and removing only those who fail at least two.
Jason Horine
Vice President
Schlesinger Associates
jason.horine@schlesingerassociates.com
913-403-9300
Which online qual methodology is right for my project?
Start with two key elements. First, is the topic better-suited for a group discussion or is an individual interview best? Second, you need to decide if a real-time interaction or an asynchronous methodology is appropriate. Pair up the answers for whichever online qual approach makes sense. If a real-time discussion is needed to elicit ideas and collaborate, then choose OLFGs (Webcam or text-based chat). If the subject demands some privacy, and engaging over multiple days will yield the most interesting insights, then an online diary – text or video – is the way to go.
Mayer Danzig
Senior Vice President Product Management
Research Now
mdanzig@researchnow.com
214-365-5000
How do you see automation playing a role in how research is designed and fielded?
Done properly, automation is a powerful tool in the market researcher’s arsenal. Upfront planning is essential and automation doesn’t eliminate the need for scoping the business question or selecting the proper audience. Using the right survey instrument, either your own or a third-party template, is equally critical. Utilizing templated questionnaires, whether for recurring studies or those more custom in nature, saves time and money. These savings can enable you to conduct research that you would otherwise not be able to and allow you to focus on interpreting results and deriving insights.