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With so many factors to consider when conducting research, is the survey-taking experience of panelists important for success?
Kristen Miles
Director of Insights, Branded Research, Inc.
kristen@brandedresearchinc.com
888-848-2525
Researchers prioritize many factors when executing research but panelist experience is often an afterthought. Yet, an engaging panelist experience is vital to producing quality results with more completed surveys and more thoughtful responses. Our panelists aren’t data points. They are real people who make survey-taking part of their lives. Our MintVine community is so engaged 89 percent of panelists are even willing to take surveys while on vacation. High-quality user experience is key to successfully capturing MintVine panelists’ valuable insights and opinions.
What are some of the biggest challenges when adopting passive metering?
Jacqueline Rosales
Chief of Operations, SoapBoxSample
jrosales@soapboxsample.com
BLOG: www.telltaleten.com
The challenges range from technology implementation and respondent adoption to the actual data. There is a ton of it and it is totally unstructured. It takes time, experimentation and the willingness to dive in and find the connections between seemingly unrelated data points. We’ve had a lot of success helping clients find those nuggets of data gold they would never have uncovered with surveys alone, but clients have to be willing to partner and experiment alongside you.
What is your advice for motivating researchers who prefer quant-based methods to use and be comfortable with qual?
Kerry Sette
VP, Head of Consumer Insights and Research, Voya Financial
My primary strategy since joining Voya has been to simply show them what qualitative can do. Since joining the company, I’ve conducted many focus groups and online bulletin boards. My latest approach has been to build an ongoing feedback loop, a qualitative community for real-time consumer feedback. The demand for insights has been incredible since the launch of this initiative as we’ve been sharing insights across the entire organization. It’s truly a win-win for both our insights and research team at Voya.