Editor's Note: Curion and Kraft Heinz's webinar on February 23, 2022, discussed how Curion helped Kraft Heinz understand how their consumers might accept a product. Duration: 45:00.
Launching a product in-market can cost millions of dollars only to fail due to lack of consumer purchase or repurchase. While lack of consumers’ enthusiasm toward a product can be attributed to poor product design, many products just fail to meet consumers’ expectations.
To design a highly appealing product, it is helpful to understand key attributes that relate to consumer acceptance and those that will help you differentiate your product from competitors. Â
 Curion PROP™ is an experimental approach that pairs consumer liking data and product attribute intensity ratings to determine the most important sensory attributes that predict product preference. In other words, PROP™ will identify your product’s key competitive strengths and vulnerabilities.
Using Curion PROPâ„¢, Kraft Heinz was able to understand where they stood amongst their current competitors and retain their category lead under the Oscar Mayer brand. Â
Key Takeaways:
Presenters:Â
https://www.bigmarker.com/quirk-s-marketing-research-m/Curion-and-Kraft-Heinz-Understanding-Key-Attributes-for-Consumer-Acceptability-of-ProductsÂ