The Social Media Revolution: Creating Decision-Ready Insight
Editor's note: evolve24 gave a webinar on insight from social media on Dec. 16, 2010. Duration 57:14.
One of the hottest topics in marketing and brand management is the adoption of consumer generated media to better understand and manage the brand. While the number of social media conversations seem to have skyrocketed, marketing research professionals are struggling for how this information can be used in a systematic and informative way. We will demonstrate the various ways that consumer generated and traditional media are being combined with marketing research and other insights to not only tell decision-makers what has happened, but what will happen in the future. Any marketing research user or decision-maker who has looked at social media and said "now what?" should attend this session.
Key takeaways:
- How to use consumer-generated media to understand and manage your brand.
- How social media conversations can be used in a systematic and informative way.
- How consumer-generated media and traditional media are being combined with marketing research.
- How to integrate social media into your VOC initiative.
Presenter:
- Anthony Sardella, senior vice president, Maritz Research and managing director, evolve24.Â