"Better for You" Foods: Digesting the Latest Consumer Trends
Editor's note: GutCheck's webinar on April 29, 2020, focused on health and nutrition research and the effects COVID-19 had on consumer behaviors. Duration: 57:12.
It's no secret that today's consumers have become increasingly focused on their health and well-being, a trend that's exploded in recent years. As part of this shift, they're constantly mindful of the products they choose to fuel their bodies with, and are paying much closer attention to sourcing, ingredients, nutrition labels and packaging. How can brands adapt to serve these changing appetites?
GutCheck, a pioneer in agile audience intelligence, recently surveyed 7,000 consumers across four generations to gain a better understanding of their perceptions and behavior regarding healthy food and beverage choices. Antje Sardo, senior research analyst and CPG industry expert at GutCheck, will share those findings in an upcoming webinar and discuss the trends that food and beverage businesses must be aware of as they plan product and marketing strategies going forward.
Among other topics, Sardo will address:
- How the Coronavirus pandemic has impacted consumer behaviors.
- The types of products that consumers gravitate toward (and what they avoid) while shopping.
- The effect of marketing and health claims on purchase decisions.
- How different generations perceive and interact with healthy food options.
Anje Sardo, Senior Research Analyst, GutCheck