Editor's Note: GutCheck held a webinar on June 24, 2015 on a case study with Bumble Bee Foods on using agile research to identify winning ideas. Duration 56:48.

Learn how Bumble Bee Foods leveraged agile research to save the company money by making hard business decisions–backed by consumer insights. When executives come up with new concept ideas they strongly stand behind, it’s our job as researchers to gain consumer understanding to vet if it’s a quality idea worth moving forward with. This can be difficult, especially when research results and executive management’s opinions clash. Bumble Bee Foods’ innovation team was tasked by upper management to dive into a new brand category. Because this was so out of the box for them, they leveraged GutCheck’s qualitative offering – and their experienced, full-service research team – to quickly gain deep insights from multiple groups of targeted consumers, including the coveted Millennial generation. 

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