••• hispanic research
Smiles in the aisles for Hispanic grocery shoppers
A study by sales and marketing agency Acosta, Jacksonville, Fla., and media company Univision Communications Inc., New York, shows that Hispanic shoppers enjoy grocery shopping more than their non-Hispanic U.S. counterparts, with 68 percent of Hispanic shoppers – and seven in 10 Hispanic Millennials – saying they enjoy grocery shopping versus 59 percent of total U.S. shoppers. While 39 percent of U.S. shoppers report shopping alone, 79 percent of Hispanic shoppers go grocery shopping with someone else, such as a spouse, child or friend. Eighty-eight percent of U.S. Hispanic Millennials do the same, making them the most likely of all the generations to go grocery shopping with companions. The study also found that Hispanic shoppers are more engaged than other U.S. shoppers with digital tools – including social media – along the grocery path to purchase. Thirty-three percent of U.S. Hispanic shoppers research a new grocery item online versus 22 percent of total U.S. shoppers. Additionally, 35 percent of U.S. Hispanic shoppers read their grocery retailer’s digital circular versus 30 percent of total U.S. shoppers.
••• health care research
Docs prescribe more attention to burnout
According to a microsurvey by InCrowd, a Boston-based provider of market intelligence to life sciences and health care firms, 74 percent of U.S. primary care physicians and ER doctors do not feel their health care facility or practice is taking effective steps to address and prevent burnout. Burnout was defined as decreased enthusiasm for work, depersonalization, emotional exhaustion and a low sense of personal accomplishment. The findings also show that 57 percent of the primary care and emergency medicine doctors surveyed – two of the specialties reporting the highest burnout rates – said they have personally experienced burnout. An additional 37 percent of respondents said that while they personally hadn’t experienced burnout, they know others who had. Additionally, 37 percent of respondents said they felt frustrated by their work a few times weekly or every day, according to the findings, and 58 percent of respondents were either unsure if they would recommend a career in medicine to a child or family member or knew they would not. Time pressures and electronic medical records, respectively, were most frequently reported stressors.