The future of quant is here and it’s looking a lot like qual – it’s engaging, empathetic and participant-led yet still delivers quantification of business KPIs and robust validation. The outcome? Higher-quality data and a more profound understanding of people, leading to more informed decision-making.
inca is the only platform that delivers all of the following:
- Robust metrics: The question types and features of a quantitative survey delivered in an engaging, intuitive format for participants.
- Qualitative depth: AI probing that has been trained by market research experts to connect with empathy and deliver deep insight from open-ended questions.
- Multimodal: Participants can answer by voice, video or text in 90 languages.
- Understand emotion: Qualitative projective techniques to enable participants to express their feelings and emotions.
- Deep-dive diagnostics: Tools that provide robust feedback about stimuli and insights about how to optimize them.
- Immediate insights: All data is available live on the inca dashboard, users can analyze data by subgroups, export charts to PowerPoint and use inca’s expertly trained AI to code open-ended responses.
Try inca for free at nexxt.in.