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Perspectives from Adam Froman of Delvinia
What opportunities do you see in MR in the next year?
The year ahead will bring big opportunities in the areas of data security and privacy. Increased consumer protections for Personally Identifiable Information (PII) such as GDPR and CCPA – combined with the requirement to implement higher standards for data security via ISO certifications including ISO 27001 – situate the MR industry for a renaissance in the collection and delivery of consumer data for organizations to glean the insights they need to make better business decisions. With the increased use of AI and machine learning, the pursuit for faster, cheaper and better research has never been closer. 2020 will be a great year for the market research industry.
What challenges do you see in the next year?
There will be significant instability globally in 2020, marked by contested elections in key markets like the U.S., an uncertain future for the EU following Brexit and a potential global recession. For companies like Delvinia that are continuing to invest in innovation and market growth, it’s important to be conscious that while the market for innovative data collection solutions continues to grow, companies need to temper growth with managing the instability in the markets. While I am optimistic about the demand for innovative market research solutions, I am also concerned that a negative turn in the economy would lead to spending cuts across all industries and would have a significant negative impact on those of us that are actively investing in our growth.
What are you and your company excited about?
I am most excited about the continued growth and further adoption of our Methodify research automation platform. We continue to invest in our platform to meet our clients’ customized needs and we are also integrating our investments of CRIS and PersonaPanels into our platform, as well as establishing more technology partnerships like Knowledgehound and Bloomfire to enable broader access for our clients. We are looking forward to an exciting year ahead as we continue to demonstrate our market leadership in innovative and repeatable research solutions. With that will come the need to provide change management support to many insight professionals who are looking to take a more active role in adopting innovative solutions in their organizations and are managing through them the increased demand for data security and privacy. We are leading the way in using market research to meet the insight needs of the digital age. This extends beyond simply selling our products or services – it means bringing change management to our clients and partners in valuable and measurable ways that allows them to customize for their business.