What a year.

It probably doesn’t come as a surprise that a large number articles published this year focused on the COVID-19 pandemic and its impact on consumers, businesses and the marketing and insight industry in general. 

Interested in checking out Quirk's most popular articles published in 2020? We went back to our archive and compiled a few of the most-viewed e-newsletter and magazine articles of 2020. 

(listed in no particular order)

COVID-19 has thrust us all into a new world of uncertainty and adaptation almost overnight. Businesses have had to suddenly work in unexpected ways and at an unprecedented scale.  

Microsoft has been committed to assisting customers as they go through these transformations by helping them to enable collaboration remotely, increase productivity across devices and help workers be more creative and efficient, all while ensuring security is protected and risk managed. Read more.

“You never want a serious crisis to go to waste.” – Rahm Emanuel 

At its core, ethnography is rooted in our ability to observe human behavior and the interaction of humans as social beings. As practitioners, ethnography calls for us to be both insightful researchers and powerful storytellers. Read more. 

There’s good news and bad news. The good news is that we get to dive deeper into consumer elasticity (a concept I first floated over a decade ago). The bad news is that it’s relevant again because of the current economic turmoil brought on by COVID-19. Read more. 

It's the most basic demographic we use to better understand targeted customers’ responses to our products and services in the surveys we conduct. It's sex. Yet our traditional, simplistic, binary method of addressing it appears radically out of touch with the times. Our survey methods need updating. This is not only to improve our abilities to better classify the marketing intelligence we c...