Get Your Mobile Research Program Moving
Editor's note: QuestBack hosted this webinar on December 18, 2012 discussing how to get your mobile research program moving. Duration 58:13.Â
The proliferation of smartphones, tablets and other mobile devices among consumers, combined with the critical need for real-time customer feedback, is propelling mobile research out of the hype cycle and into the mainstream. Marketers are exploring how to jumpstart a mobile research initiative for gathering valuable insights about the customer experience, new product development and understanding shopping behavior, among other reasons. But many are reluctant to adopt mobile as part of their routine research repertoire because it has yet to prove itself as viable option. With 2013 poised to be the year that research goes mobile, what are the best research applications, practices and expected outcomes for successful and profitable mobile research campaigns?
This Webinar will cover the critical success factors for orchestrating winning mobile research campaigns. Participants can expect to gain a deeper understanding of the following:
- The benefits of mobile research. Why mobile is moving to the forefront of research methodologies.
- Optimizing the technology. How mobile messaging and communication protocols combined with today’s mobile platforms are simplifying and optimizing the mobile research process.
- Best mobile research practices. How to develop and deploy research methodologies on mobile devices that yield highly actionable data-driven insights. The best ways to engage respondents, incentivize them and improve data accuracy.
- Making the case for mobile. How to sell mobile research to internal and external clients as a practical research solution.
Presenter:
- Darren Bosik, senior methodologist, Questback.