Editor's note: Quester and Quirk's put on a webinar on May 9, 2013 in which they discusses the finding of a pre-segmentation study with market researchers. Duration 51:44.
In partnership with Quirk’s, Quester conducted a fun pre-segmentation study with market researchers. Market researchers were invited to take an interview with Quester’s software-based interviewer and nearly 300 of them have shared their story with us! Now the results and methodology are ready to be unveiled.