Pre-Segmenting Market Researchers

Editor's note: Quester and Quirk's put on a webinar on May 9, 2013 in which they discusses the finding of a pre-segmentation study with market researchers. Duration 51:44.

In partnership with Quirk’s, Quester conducted a fun pre-segmentation study with market researchers. Market researchers were invited to take an interview with Quester’s software-based interviewer and nearly 300 of them have shared their story with us! Now the results and methodology are ready to be unveiled.

Key takeaways:

  1. What a "normal" market researcher is. 
  2. The qualitative technology and analytics Quester utilized for the study.
  3. How to design a survey that works for the mobile survey-taker.


  • Tim Hoskins, vice president of client relations, Quester.
  • Nichole Clinkinbeard, director of strategic insights, Quester.