Pre-Segmenting Market Researchers
Editor's note: Quester and Quirk's put on a webinar on May 9, 2013 in which they discusses the finding of a pre-segmentation study with market researchers. Duration 51:44.
In partnership with Quirk’s, Quester conducted a fun pre-segmentation study with market researchers. Market researchers were invited to take an interview with Quester’s software-based interviewer and nearly 300 of them have shared their story with us! Now the results and methodology are ready to be unveiled.
Key takeaways:
- What a "normal" market researcher is.
- The qualitative technology and analytics Quester utilized for the study.
- How to design a survey that works for the mobile survey-taker.
Presenters:
- Tim Hoskins, vice president of client relations, Quester.
- Nichole Clinkinbeard, director of strategic insights, Quester.