NPS® is Your Secret Weapon to Better Understand Your Customers, Competitors and Brand
Editor's note: SSI held a webinar on Net Promoter Score on Dec. 14, 2017. Duration 59:51.
Knowing how to measure your customers’ satisfaction and brand loyalty is critical to business success. A simple yet effective tool called Net Promoter Score® (NPS®) will enable you to see your brand through your customers’ eyes. NPS has proven to be an effective tool in measuring the customer experience and predicting business growth.
In this Webinar, Dr Pete, Global Knowledge Director, SSI, will take you through everything you need to know about how to successfully implement and execute an NPS project; from the correct way to lay out the question – and the correct wording – to how to adapt the question for mobile survey-takers. He will explore NPS pros and cons using real-life projects covering the US Automotive market, the market for app-based car services and the US fast-food market.
Key takeaways:
- Discover how to design an effective NPS project from start to finish.
- See real-life NPS examples to better understand the methodology.
- Learn how to calculate a confidence interval around your Net Promoter Score.
Presenter:
- Pete Cape, global knowledge director, SSI.