Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Consumers

Total: 1942

ArticleProduct development: Leveraging qualitative research to meet customer expectationsKimberly Pate|May 14, 2024
ArticleSyno International: Platform with a suite of consumer data solutionsSyno International Staff|May 1, 2024
ArticleDISQO’s Brand Experience (BX) platformDISQO Staff|May 1, 2024
ArticleTips for elevating yourself and your role as a researcherAnne Beall, Mark Geniesse|May 1, 2024
ArticleHow hype analysis lets companies find value in customer excitementMarcelo Bursztein, PK Lawton|May 1, 2024
ArticleHow to maximize the benefits and avoid the pitfalls of corporate advocacyJeremy Cochran, Eric Scheer|May 1, 2024
ArticleBefore You Go: 10 minutes with Anthony Buzzanca, Taco John’s InternationalEmily C. Koenig|May 1, 2024
ArticleQuick Take: Exploring brand extensions: Balancing risk and reward with marketing researchTracy Tuten|May 1, 2024
ArticleSurvey Monitor May/June 2024Quirk's Staff|May 1, 2024
ArticleMethods for determining your B2B brand’s valueKen Donaven|May 1, 2024
ArticleResearchers, are you fluent in memes and emojis? 💬Maria Vorovich|April 16, 2024
ArticleMacy's future: Can iconic department stores rebound?Jane Bainbridge|April 2, 2024
ArticleThree Ways Brands Can Combat Inflation by Leveraging Actionable Execution IntelligenceKim Bruce|March 19, 2024
ArticleAgile design: A holistic approach to navigating unknownsLaura Troyani|March 19, 2024
ArticleThe risks of generative AI and deepfakes in the marketing research industryDavid Hunt|March 19, 2024