Top Marketing Research Articles Related to Insights into the LGBTQIA+ Market

View market research case study and insight technique articles related to LGBTQIA+ people. Quirks.com is the leading resource for marketing research and insights.

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Total: 24

ArticleEarning LGBTQ+ loyalty: How brands can build authentic pride engagementKatya Skogen|June 23, 2025
ArticleThe real cost of scaling back DEI: How consumers are adjusting their purchasing behaviorsDave Albert|February 11, 2025
ArticleThe journey to authentic allyship between people and brandsSarah Garnica|July 23, 2024
ArticleAuthentic allyship: Supporting the LGBTQ+ community beyond Pride MonthSarah Garnica|June 27, 2024
ArticleHow to maximize the benefits and avoid the pitfalls of corporate advocacyJeremy Cochran, Eric Scheer|May 1, 2024
ArticleExploring the cultural dynamics driving backlash against TargetKatya Skogen|November 13, 2023
ArticleSimon/Myers: Spearheading a market research revolution with an intersectional lensQuirk's Staff|July 1, 2023
ArticleWork and play: Roller derby and LGBTQ+ advocacy in marketing researchNancy Cox|March 27, 2023
ArticleWalking the talk: Why values alignment matters to connect with Gen ZAdriana Waterston|June 16, 2021
ArticleEffective strategies for marketing to LGBTQ consumers in the the post-COVID worldJoey Amato|May 8, 2020
ArticleExploring Mexico's LGBTQ communities: A qualitative studyDavid Morse, Susanna Fránek, Gerardo Gallart|June 1, 2019
ArticleConnect with younger consumers using inclusive niche marketingEd Jessup|January 1, 2016
ArticleEffective approaches for engaging LGBTQ consumers in marketing messagesCurt Fedder|May 1, 2015
ArticleHow sexuality and gender impact automotive buyer behaviorScott Pimley|July 1, 2011
ArticleTrends in social networking and blogging use among LGBTQ individualsQuirk's Staff|August 1, 2010