ArticleHow research helps Fairmont Hotels & Resorts understand guests’ emotional needs and motivationsMike Taylor|October 1, 2016
ArticleHow Marriott International tapped mobile research to get feedback on enhancements to its mobile siteJoseph Rydholm|June 1, 2010
ArticleHow CiCi’s Pizza used mystery shopping to set company-wide standards/evaluation metricsSteve Hawter, Mae Nutley, John Cindric|March 1, 2010
ArticleUsing online behavior to measure the travel industry’s recession-based injury and recoveryLincoln Merrihew|March 1, 2010
ArticleSatisfying no longer: Part I: Satisfaction research needs to return to focusing on the customerDennis Murphy, Chris Goodwin|July 1, 2009
ArticleFor hotels cutting back on services to trim costs, how far is too far?Lincoln Merrihew|May 1, 2009