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Showing:Qualitative Research

Total: 1668

ArticleThe importance of context in conducting Asian researchSandra Wong|December 1, 1993
ArticleIndividual versus group interviews: is there a 'group difference'?Judith Robinson|December 1, 1993
ArticleFrom moderators to consultantsPierre Belisle|December 1, 1993
ArticleResearching the leveraged influencer in telephone focus groupsGeorge Silverman|December 1, 1993
ArticleNotes on the changing use of qualitative researchLeslie Harris, Paul Bolden|December 1, 1993
ArticleTrade Talk: Should clients sit in on focus groups?Joseph Rydholm|December 1, 1993
ArticleFocus group listening and hearingJim Spanier|December 1, 1993
ArticleMaking storyboards work in focus groupsRusty Clowes|December 1, 1993
ArticleModerating: when gender mattersRebecca Day|December 1, 1993
ArticleSerendipity happens: the element of surprise in qualitative researchDaisy Spier|December 1, 1993
ArticleTrade Talk: How about some light fall reading on focus groups, spending habits and on-line databases?Joseph Rydholm|October 1, 1993
ArticleObservations of a research curmudgeonThomas Semon|June 1, 1993
ArticleFocus groups guide creation of automated customer assistance system for Detroit EdisonMark Camack, Katherine Johnson|June 1, 1993
ArticleKeys to successful focus groupsQuirk's Staff|June 1, 1993
ArticleResearchers can learn from ethnographySally Ringo|April 1, 1993