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Showing:Bus.-To-Bus. Research

Total: 243

ArticleAn overview of business-to-business research in ChinaMatthew Harrison, Alaric Fairbanks|November 1, 2008
ArticleCreating the conditions for data qualityLaura Davies|November 1, 2008
ArticleThe ups and downs of gathering business intelligence in ChinaLaura Mitchelson|March 1, 2008
ArticlePitney Bowes uses customer touchpoint management to deliver targeted and relevant serviceJames Heisler, Mark Perline|March 1, 2008
ArticleSuccessful B2B research requires insight generation, not just data gatheringKieron Mathews|March 1, 2008
ArticleA look at the current market for customer information systems in the North American utility industryChristopher Perdue|March 1, 2008
ArticleQualitatively Speaking: Nonprobability sampling assures representation and validity with B2B universesCharles Ptacek|March 1, 2008
ArticleHow StorageTek built its B2B satisfaction and loyalty research programJoan Fredericks, Hernando Gonzalez|March 1, 2007
ArticleDepth interviews with executivesSrijana Dhakhwa|March 1, 2007
ArticleIn business-to-business research the devil is often in the detailsOwen Jenkins|March 1, 2007
ArticleTektronix uses research to create key customer metrics and drive marketing and sales strategiesLaura Patterson, Martyn Etherington|March 1, 2007
ArticleOvercoming the hurdlesJolene Vanthuyne|March 1, 2006
ArticleTrade Talk: Two new B2B research books double your pleasureJoseph Rydholm|March 1, 2006
ArticleHand, meet gloveRuth McNeil|March 1, 2006
ArticleGuidelines for building a successful B2B panelSteve McCurdy|March 1, 2005