ArticleEnergy company uses brand-to-media consonance assessments to optimize ad effectivenessRobert Passikoff, Allen Gerber|May 1, 2003
ArticleHybrid approach aids development of communication strategy for clinical trialsMike Hess, Reema Vyas|March 1, 2003
ArticleFor maximum response rates in online surveys, keep respondents in mindFrank Allen|January 1, 2003
ArticleIn the U.S. and overseas, CNH Global talks to loader backhoe users to develop new modelsJim Jastrzembski, Barbara Leable|November 1, 2002
ArticleCosta Rican worker choose what they want from a pension service providerCarlos Denton|November 1, 2002
ArticleSatisfaction research confirms employees' view that Farm Bureau is tops in serviceKristi Gale|October 1, 2002
ArticleMeasuring customer feedback helps real estate development company build strong relationshipsLucy Klausner|October 1, 2002
ArticleFidelity Investments finds respondents like phone-Web survey optionJohn Allison, Chris O'Konis|July 1, 2002
ArticleUniversity of Michigan Medical Center turns to usability testing to fine-tune an informational Web Site on colorectal cancerDebra Power, Michael Fetters, Mack Ruffin|June 1, 2002
ArticleMoen designs new showerhead after ethnographic research uncovers host of innovation opportunitiesJoseph Rydholm|June 1, 2002
ArticleResearch shows importance of service level agreements as potential marketing tool for communications firmsJoseph Rydholm|April 1, 2002
ArticleUsing motivational research to shape a cardiac center's ad campaignJennifer Hirt-Marchand|March 1, 2002
