Marketing Research Articles and Video

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ArticlePutting a price on customer defectionDouglas Pruden, Terry Vavra|December 9, 2019
ArticleThe power of psychology for CX dataClaire Sporton|December 9, 2019
ArticleAn update on legislation and regulation impacting the insights industry in 2019Howard Fienberg|December 1, 2019
ArticleListening well for great research storiesJulia Eisenberg|December 1, 2019
ArticleStrategies for ensuring researcher safetySam Evans, Kinsey Gimbel|December 1, 2019
ArticleThere are no absolutesRon Sellers|December 1, 2019
ArticleThoughts on the origins of artificial intelligence and machine learningJerry Thomas|December 1, 2019
ArticleStorytelling as an input, not just an outputSusan Fader|December 1, 2019
ArticleOvercoming challenges: Alcohol brands tap into e-commerceMike Mabey, Elizabeth Kadrich|November 11, 2019
ArticleMigration of marketing analytics to the human resources industryMichael Lieberman|November 11, 2019
ArticleNo more lonely segmentationsJoe Beier, Luis Molina|November 1, 2019
ArticleHow brands can engage NextGen consumersJoeri Van den Bergh|November 1, 2019
ArticleMid-life consumers confronting change, societal perceptionsTanya Krim|November 1, 2019
ArticleParents as partners in kid/teen researchPam Goldfarb Liss|November 1, 2019
ArticleEvidence-based guidance for determining FMV for non-physician rolesChris Claeys, Lynn Clement|November 1, 2019