Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Focus Groups

Total: 597

ArticleThe key to good qualitative researchMurray Simon|June 1, 2007
ArticleWith focus group-bashing now in fashion, a veteran moderator comes to the technique’s defenseJudith Langer|May 1, 2007
ArticleAchieving better qualitative research outcomes through client immersionMartha Guidry|May 1, 2007
ArticlePart I: 16 ways to improve moderatingBerni Stevens|May 1, 2007
ArticleHow to recognize and benefit from more inner-directed respondentsMyra Summers|May 1, 2007
ArticleDispelling the myths about focus groupsSteve Richardson|May 1, 2007
ArticleTrade Talk: Book shows how to dominate the DominatorJoseph Rydholm|April 1, 2007
ArticleQualitatively Speaking: How to recruit leading-edge mature consumersBarbara Champion|February 1, 2007
ArticleIn focus groups with kids, you often need to shape your methods to fit their needsBarbara Rugen|February 1, 2007
ArticleTips for starting kids in the focus group processPam Goldfarb Liss|February 1, 2007
ArticleQualitatively Speaking: For better focus groups, get the back room focusedRobert Relihan|January 1, 2007
ArticleUsers of text-based online qualitative talk about its capabilities, limitationsDavid Bradford|January 1, 2007
ArticleQualitatively Speaking: Using pre-work to boost the value of online discussion boardsTrish Lenahan|December 1, 2006
ArticleHow to work with - andwork around - one type of dominant respondentHy Mariampolski|December 1, 2006
ArticleProjective marketing research techniques can uncover the hidden truthDecember 1, 2006