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Total: 352

ArticleEvolving customer satisfaction through brand authenticityJeff Hall, David Robbins, Kerry Colligan|October 1, 2009
ArticleHow to make sure your physician surveys are giving you accurate informationAndrew Aprill, Matt Campion|June 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleQualitatively Speaking: Technophobia in qualitative researchJohn Owen|January 1, 2009
ArticleData Use: Measuring and maximizing the ROI of a loyalty programMichael Lieberman|November 1, 2008
ArticleAn overview of business-to-business research in ChinaMatthew Harrison, Alaric Fairbanks|November 1, 2008
ArticleSurvey aims to unearth a better understanding of the people who analyze masses of informationKarl Rexer, Paul Gearan, Heather Allen|March 1, 2008
ArticleSuccessful B2B research requires insight generation, not just data gatheringKieron Mathews|March 1, 2008
ArticleUsing mind maps in qualitative researchReshma Bachwani|December 1, 2007
ArticleData Use: Which do your customers value more: service or trust?Albert Fitzgerald|July 1, 2007
ArticleBy the Numbers: Using ANCOVA to gauge the impact of demographic differences on satisfactionTimothy Taylor|July 1, 2007
ArticleBusiness researchers can learn a few things from political pollingRon Sellers|April 1, 2007
ArticleSpending promotional dollars for chronic and acute drugsMichael Latta|April 1, 2007
ArticleData Use: (Sub-)optimal test designs for multivariable marketing testingGordon Bell, Roger Longbotham|February 1, 2007