Marketing Research Articles and Video

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ArticleHow Russia, Kazakhstan and Ukraine are adapting to trends in medicineTatiana Barakshina|April 1, 2019
ArticleThe fair market value dilemma in health care researchChris Claeys, Lynn Clement|April 1, 2019
Article5 use cases driven by online DIY research toolsMorgan Molnar|April 1, 2019
ArticleReenergize your insights with 5 resolutions for 2019Claire Sporton|March 11, 2019
ArticleData regulations: The art of consumer consent and preference managementEric V. Holtzclaw|March 11, 2019
ArticlePrioritizing the respondent experienceAhmed Mohamed Fouad|March 11, 2019
ArticleThe role of emotions in the purchase decisionAnne Beall|March 1, 2019
ArticleOur methods aren’t keeping pace with consumers’ advertising experiencesJeri Smith|March 1, 2019
ArticleA hybrid approach to ad testingJulia Eisenberg, Isaac Rogers|March 1, 2019
ArticleMarketing: the memory-making businessAmy Shea, Emily Higgins|March 1, 2019
ArticleThe importance of understanding advertising in different environmentsJon Brand|March 1, 2019
ArticleThe value of small data in today’s experience economyZoe Dowling|February 18, 2019
ArticleQ&A: How Cincinnati Children’s Hospital is leveraging an market research online community (MROC)Quirk's Staff|February 18, 2019
ArticleBrands, take advantage of confirmation biasDouglas Pruden, Terry Vavra|February 18, 2019
ArticleUnderstanding variety-seeking consumersMark Travers|February 4, 2019