Marketing Research Articles and Video

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Total: 207

ArticleFormalizing market research innovation programs in the age of AIDale Evernden|March 25, 2025
ArticleHow to use digital ethnography as a marketing research toolLisa Boughton|February 7, 2025
ArticleEmpowering social change through research: How qualitative methods drive a regenerative futureFlorencia Davidzon|December 3, 2024
ArticleData Use: How likely are you to recommend this article?Chris Hauck|November 1, 2024
ArticleThe challenges affecting political pollingDoug Pruden, Terry Vavra|October 30, 2024
ArticleData Use: Introducing two new scales for more comprehensive CX measurementMichael Garver|September 1, 2024
ArticleAre you considering the survey participant’s experience?Ben Tolchinsky|August 6, 2024
ArticleReal answers from real respondents on how to create better B2B surveysScott Worthge|July 1, 2024
ArticleHow to navigate the risks and rewards of  using synthetic respondentsRaeann Bilow, Sean Campbell, Jack Bowen|July 1, 2024
ArticleIn-depth interviews: The best strategies to gain high-quality insights in qualitative marketing researchLyndsay Sund|June 24, 2024
ArticleNeurodiversity: Learning to drive methodological innovation in marketing researchSam Myers|May 28, 2024
ArticleThe Q Report: Facts and figures on a slice of Quirk’s readershipJoseph Rydholm|May 1, 2024
ArticleThe Quirk’s Event – Dallas: Five Presentations You Didn't Want to MissKevin Karty|March 4, 2024
ArticleThe Q Report: In-house researchers offer tips for more harmonious client/vendor relationshipsJoseph Rydholm|March 1, 2024
ArticleConcerns within the marketing research industryPete Denman|January 8, 2024