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Showing:Strategic Marketing

Total: 49

ArticleHow to manage your marketing budgetJamie Love|August 2, 2022
ArticleCreating Value in Marketing at the Moment it Counts: The Purchase TransactionAlex Hunt|June 13, 2022
ArticleTips for making research and insights (more) impactfulMatt Schaefer|March 22, 2022
ArticleThe challenge of measuring brand successSam Salama|March 21, 2022
ArticleOutback cut the CCO role. Is customer satisfaction at risk?Stephen Crewdson|March 7, 2022
ArticleHybrid and remote work environments impact marketingFarissa Knox|February 7, 2022
ArticleFading brand awareness in COVID-19 AmericaJerry Thomas|January 1, 2022
ArticleUsing AI and empathy to create marketing strategies and improve CXClare Dorrian|December 20, 2021
ArticleIs there a difference between market research and voice of the customer programs?Eric Smuda|September 1, 2021
ArticleBecoming agile: Data analytics is vital as PR, marcom align with C-suite goalsJamie Kightley|August 9, 2021
ArticleShould inflation impact your marketing strategies?Paul Sparrow|July 15, 2021
ArticleBrexit and international marketing lawsJonathan Gilpin|January 28, 2021
ArticleUsing in-store behavior analytics to bridge the gap between surveys and salesRajeev Sharma|July 1, 2020
ArticleGame theory and consumer choiceMichael Lieberman|June 22, 2020
ArticlePutting customers at the heart of long-term business strategiesColin Buckingham, Paul Webb|April 27, 2020