Editor’s note: Jonathan Gilpin is content writer, Mediaworks, Gateshead, U.K. 

Many thought it would never happen. Others simply put it to the back of their minds and forgot about it. Yes, we’re talking about Brexit. 

From sandwich confiscations to deliveries being halted at the border, we’re beginning to feel the impacts of the U.K.’s exit from the EU. In the marketing world, however, the continued rhetoric over the past number of years has been “business as usual.” But is this true?

Marketing around the globe is difficult and varies considerably. But how do the U.K’s marketing laws differ? What can we expect from marketing in a post-Brexit Britain?

In this blog I will take a look at the different international laws around marketing, including on findings from print specialists Where The Trade Buys, which delved into various marketing legislation in a bid to give some indication of what the U.K. might have in store in the coming months and years. 

The United States’ health care system is regularly at the forefront of the national media thanks to a lack of affordability. However, in the early 1990s, a spate of infections and deaths at the fault of misleading hemophilic medication advertising brought about the introduction of strict laws. For companies in the U.S. that are marketing health care products, a host of rules exist. If marketing does not comply, the company faces significant penalization. 

In Sweden, as recently as the 1990s, only had terrestrial state-owned television channels, which did not feature advertising. It should come as no surprise that advertising techniques in Sweden are carefully developed to link with programing schedules. They tug on the attention of the viewer, encouraging them to reach for their debit card and part with their hard-earned cash. Consider a holiday advert magically appearing during the interlude of “Love Island,” or Dominos and lager pop-up...