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Showing:Data Use

Total: 226

ArticleHit? Stand? Double? Master ‘likely effects’ to make the right callGeorge Terhanian|November 1, 2021
ArticleOptimizing the CPG multipack portfolioErwin Chang|July 1, 2021
ArticleStat tests: what they are, what they aren’t and how to use themSteven Millman|May 1, 2021
ArticleApplying indirect sample framesAhmed Fouad|March 1, 2021
ArticleData-mining Wikipedia - a new frontier of insightsMichael Lieberman|January 1, 2021
ArticleAssessing a brand funnel using comparative discriminant analysisMichael Lieberman|July 1, 2020
ArticleLatent cluster modeling – an intuitive overviewShiv Raman|January 1, 2020
ArticleBest practices for implementing key driver analysisMichael Garver|December 1, 2019
ArticleA framework for using modeling for new product valuationsSanjay K. Rao|June 1, 2019
ArticleData Use: Tips on how to avoid 16 common survey errorsJerry Thomas|March 1, 2019
ArticleDecision trees are (usually) better than logistic regressionTim Bock|January 1, 2019
ArticleApplied behavioral economicsMichael Lieberman|November 1, 2018
ArticleTwo-dimensional max-diffRajan Sambandam, Westley Ritz|October 1, 2018
ArticleHow good is best-worst scaling?Bryan Orme|July 1, 2018
ArticleRetrofitting your segmentation-typing toolMark Travers|May 1, 2018