ArticleData Use: Improve confidence in findings with strength-of-conviction metricMichael Feehan, Erik Coats, Cristina Ilangakoon|June 1, 2010
ArticleHow Marriott International tapped mobile research to get feedback on enhancements to its mobile siteJoseph Rydholm|June 1, 2010
ArticleBy the Numbers: Survey of researchers reveals concerns about benchmarkingMichele Sims, Jennifer Van de Meulebroecke|April 1, 2010
ArticleData Use: Telling the future from the past: predictive versus classical statisticsWilliam Briggs|February 1, 2010
ArticleHow important is the respondent’s perception of survey length?Jennifer Drolet, Alice Butler, Steve Davis|November 1, 2009