Marketing Research Articles and Video

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ArticleMust-read books for marketing researchers – keep the suggestions coming!Emily C. Koenig|June 1, 2014
ArticleTaking the leap into the future of surveysKatrina Lerman|May 30, 2014
ArticleEmployee engagement surveys: evolution or extinction?Ben Egan|May 12, 2014
ArticleIntegrating big data and traditional researchGreg Mishkin|May 1, 2014
ArticleMeta-analysis offers research on research for marketing researchKevin Gray|May 1, 2014
ArticleData Use: How to effectively use correspondence analysisEdward Johnson|May 1, 2014
ArticleSoftware Review: WinCross 14Eric Ramon|May 1, 2014
ArticleMusings on the value of metrics like last-clickJim Kenyon|May 1, 2014
ArticleHow research can get its mojo backKathryn Korostoff|May 1, 2014
ArticleBracketology for America's top 64 brandsJay Waters|April 15, 2014
ArticleInfographic: 5 marketing research methodologies and how to use themQuirk's Staff|April 11, 2014
ArticleDon't fear disruption, marketing research firms. Embrace it.Richard Thornton|April 2, 2014
ArticleSatisfying stats: How numbers helped a diner optimize its menuMichael Lieberman|April 1, 2014
ArticleOvercoming the obstacles to effective B2B panel researchPete Cape|April 1, 2014
ArticlePettit's conversational-approach article got 'em talkingEmily Goon|April 1, 2014