Marketing Research Articles and Video

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ArticleCommunicating with consumers during a merger or acquisitionKate Harris, Jeffrey T. Johnson|September 25, 2019
ArticleNo, your friends are not a focus groupMario X. Carrasco|September 25, 2019
ArticleThe forgotten demographic: reaching Baby Boomers in online studiesKelly Barnard|September 20, 2019
ArticleWhat sparks consumer brand loyalty?Philippe Rondeau|September 19, 2019
ArticleTips for making operational improvements without damaging CXLawrence Cowan|September 16, 2019
ArticleBrand personalities in the streaming warLeigh Admirand|September 13, 2019
ArticleIs America over vapes?Jeff Edelstein|September 12, 2019
ArticleCracking the market research processEmily James|September 6, 2019
ArticleAI: A more accurate route to insights?Wale Omiyale|September 5, 2019
Article5 steps to take before developing a questionnaireAthena Rodriguez|August 27, 2019
Article3 ways to capture the voice of the employeeEJ Sieracki|August 21, 2019
ArticleFocus groups: A beginner’s guideLisa Boughton|August 20, 2019
ArticleUsing survey research to improve CXShannon McCrocklin|August 16, 2019
ArticleEye-tracking: 5 tips for achieving data accuracyJuliet Bakhmut|August 12, 2019
ArticleTips for exploring brand identityNick Coates|August 6, 2019