Marketing Research Articles and Video

Access our more than 10,000 professionally-edited case studies and content related to research methods.

Search Results

Sort By:

Sort By:

More Filters

Showing:Customer Satisfaction Studies

Total: 428

ArticleA new model of value exchange: Treating customers as stakeholdersLaura Muczynski|January 11, 2021
ArticleHow The Net Promoter Score (NPS) Is Like Global WarmingJohn Goodman|October 19, 2020
ArticleForget KPIs. It’s all about CPIsPat Osorio|October 19, 2020
ArticleHow to strengthen your quant research outcomes with attributable effects analysisDavid Bryant|October 5, 2020
Article10 minutes with Bernard Brenner, MicrosoftEmily C. Koenig|September 28, 2020
ArticleRethinking the role of surveys in customer experience managementJohn Goodman|March 1, 2020
ArticleHow B2B research is different from B2CAlan Hale|March 1, 2020
ArticleIs your research driving change?Chris Benham|February 24, 2020
ArticleDelivering in the experience economy: CX in 2020Zoe Dowling|January 1, 2020
ArticleThe emotional approachAnnett Pecher|January 1, 2020
ArticleUsing UX research to help create new products and servicesMichael Carlon|October 1, 2019
ArticleWhy customer satisfaction is hard to defineTerry Grapentine|October 1, 2019
ArticleHow star ratings and reviews impact sales around the worldKoen Pauwels, Thomas Fandrich|September 23, 2019
ArticleTips for making operational improvements without damaging CXLawrence Cowan|September 16, 2019
ArticleKnowing when to use constructed and latent variables is half the battleJulia Maier|August 19, 2019