Marketing Research Articles and Video

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ArticleYes, even B2B buyers are influenced by emotionAndrew Dalglish|April 26, 2017
ArticleEvent spotlight: Research & ResultsQuirk's Staff|April 25, 2017
ArticleAligning brand promise with the customer’s experienceNeal Kreitman|April 18, 2017
ArticleWhen generational generalizations produce narrow marketing research insightsReed Guerino|April 17, 2017
ArticleEvent spotlight: ESOMAR CongressQuirk's Staff|April 14, 2017
ArticleIncluding emotional components in consumer engagement researchJason Jacobson|April 12, 2017
ArticleSurvey shows how consumers are using SnapchatJanice Caston|April 10, 2017
ArticleGamified approaches: Testing survey design techniquesLilah Koski|April 5, 2017
ArticleBarriers to consumer adoption: subscription video-on-demandYoshi Yonekawa|March 31, 2017
ArticleThe 2017 Quirk’s Event: Humanizing the people behind the dataAnnie Pettit|March 30, 2017
ArticleSurvey tips: Reaching adults age 65 and olderMary McDougall|March 24, 2017
ArticleWill size-inclusive retail policies benefit sales?Emma Diehl|March 16, 2017
ArticleConsumer research: The role of color in perceived product sizeMark Travers|March 15, 2017
ArticleWhat’s shaping marketing research? Forecast data, trends and potential market restraintsSarah Schmidt|March 14, 2017
Article7 NPS boosters we hope you never useDouglas Pruden, Terry Vavra|March 7, 2017