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Showing:Segmentation Studies

Total: 129

ArticleReducing the uncertainty of product performanceKeith Brady|August 1, 2016
ArticleAn inside-out approach to messaging, targeting and segmentationSourabh Sharma, Smita Srivastava|August 1, 2015
ArticleTandem segmentation: Getting your product to sell itselfMichael Lieberman|February 1, 2014
ArticleWhy marketing mix modeling is more than just a ‘black box’January 1, 2014
ArticleBoosting employee retention with predictive analyticsMichael Lieberman|January 1, 2014
Article6 essential steps for successful global segmentationChrissie Wells|January 1, 2014
ArticleThink you know segmentation? Think again! A close look at 4 core analysesKevin Gray|December 1, 2013
ArticleThree trending viewpoints in the field of voice-of-the-customerGerry Katz|December 1, 2013
ArticleSponsored Content: A 4-dimensional view of the digitally-engaged consumerMaria Domoslawska, Heather Dougherty|November 1, 2013
ArticleBig data: boon to improving customer experience, bane of researchers?John Goodman, David Beinhacker, Peter North|June 1, 2013
ArticleActivating segmentation through storytellingRajit Chakravarty, Lisa Gudding|May 1, 2013
ArticleMining social media to boost segmentationGregory Yankelovich|May 1, 2013
ArticleWhat physician research can teach us about prioritizing people, not productsSoumya Roy, Kathryn Gallant|October 1, 2012
ArticleIs emotional response the important missing variable in customer experience measurement?Jon Morris, Cathy Gwynn|October 1, 2012
ArticleBehavior over attitude: A path to more actionable segmentationAlisa Hamilton, Ryan Kocher|August 1, 2012