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ArticleLatinos are going cellular. Can we?Pablo Smith Ogarrio|June 1, 2009
ArticleFor hotels cutting back on services to trim costs, how far is too far?Lincoln Merrihew|May 1, 2009
ArticleHow the travel industry is coping with today’s recessionJim Quilty|May 1, 2009
ArticleAddress-based sampling may provide alternatives for surveys that require contacts with representative samples of householdsDale Kulp, Mansour Fahimi|May 1, 2009
ArticleAdding ‘prosumers’ to your groups can provide a creative boostSteve Richardson|May 1, 2009
ArticleConsiderations when constructing a questionnaireNeil Kalt|May 1, 2009
ArticleQuestions you should ask when selecting a telephone facilityQuirk's Staff|April 1, 2009
ArticleThe importance of data quality in advertising decision-makingAshley Grace, Ron Conlin|April 1, 2009
ArticleAdd some strategy to your concept evaluation processKevin Dona|April 1, 2009
ArticleUsing eye-tracking to measure the effectiveness of TV commercialsMike Bartels|April 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleHow do respondent behaviors and online sample quality affect measures of ad performance?Don Bruzzone|April 1, 2009
ArticleRestaurants can weather the storm by creating loyal customersJoe Cardador, Mark Hunter|March 1, 2009
ArticleHow images work to brand a quick-service restaurantCharles Young|March 1, 2009
ArticleUsing morphological content analysis to mine insights from qualitative interviewsCharles Ptacek|March 1, 2009