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Showing:1999

Total: 152

ArticleResearch Industry News May 1999Quirk's Staff|May 1, 1999
ArticleMarketing Research War Stories May 1999Art Shulman|May 1, 1999
ArticleTrade Talk: Operation CooperationJoseph Rydholm|May 1, 1999
ArticleU S West finds that color in yellow pages does more than just capture a shopper's attentionRobert Batemarco, Cynthia Schlegel, Jane Dennison-Bauer|May 1, 1999
ArticleIVR: How is it different from telephone interviewing?Rajan Sambandam|May 1, 1999
ArticleHow preconceived notions about markets can devalue your researchCarl Iseman|May 1, 1999
ArticleFrom research to loyalty marketing: the many uses of telephone interviewingRich Herbert|May 1, 1999
ArticleSoftware makers choose Web, e-mail to measure customer loyalty, satisfactionJohn Chisholm|April 1, 1999
ArticleDesigning marketing research for the Asian-American segmentJohn McKay|April 1, 1999
ArticleProjective techniques: Do they work in the Hispanic market?Belkist Padilla|April 1, 1999
ArticleSurvey Monitor April 1999Quirk's Staff|April 1, 1999
ArticleManufacturing firm turns to research and marketing to differentiate itself from competitorsJohn Kavalkovich, Linda Roovers|April 1, 1999
ArticleThe new cultural mixSusan Saurage-Altenloh|April 1, 1999
ArticleMONY still reaping rewards from mid-'90s African-American marketing initiativeQuirk's Staff|April 1, 1999
ArticleThe incidence of understanding incidenceWarren Pino|April 1, 1999