Marketing Research Articles and Video

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ArticleFrom the Publisher October 1996: This satisfaction 'research' left the customer unsatisfiedTom Quirk|October 1, 1996
ArticleSatisfaction research puts Twin Cities United Ways in touch with their core donorsJoseph Rydholm|October 1, 1996
ArticleIn defense of the mail surveyHoward Waddell|June 1, 1996
ArticleOmnibus research in Asia has unique demandsJerry Stafford, Mark Stapylton, Geoff Hutton|June 1, 1996
ArticleOmnibus study looks at senior lifestylesLeslie Harris, Terrence Pranses|June 1, 1996
ArticleThe Internet: A new opportunity for marketing research firmsRavi Iyer|May 1, 1996
ArticleFax versus mail in gathering data: An analytical studyDavid Liu, Nanda Ganesan|May 1, 1996
ArticleIn-flight satisfaction research keeps United Airlines customer orientedJoseph Rydholm|May 1, 1996
ArticleLakewood, Ohio uses research to assess the state of the cityQuirk's Staff|April 1, 1996
ArticleAdjusting buyer attitude data for business cycle variationJim Haughey|April 1, 1996
ArticleDemystifying international industrial researchChris Van Derveer|April 1, 1996
ArticleCorrespondence analysis: The big pictureKent Rogers|April 1, 1996
ArticleHelping managers understand the value of conjointBryan Orme|March 1, 1996
ArticleA roundtable discussion on the past, present and future of marketing researchQuirk's Staff|March 1, 1996
ArticleSuper Bowl advertising: What really works?Don Bruzzone, Paul Shellenberg|March 1, 1996