ArticleRegression-based satisfaction analyses: proceed with cautionWilliam McLauchlan|October 1, 1992
ArticleAt American Express Travel Services, management and employees at all levels use data from customer satisfaction researchJoseph Rydholm|October 1, 1992
ArticleThe importance of client participation in researchJoel Lieberman, Steve DiFranco, Susan Robinson|June 1, 1992
ArticleTrade Talk: A church surveys its congregation: contemporary or traditional?Quirk's Staff, Joseph Rydholm|June 1, 1992
ArticleFocus groups, conjoint analysis help develop the Ameritech/Household Int'l. Complete MasterCardMary Tonneberger|May 1, 1992
ArticlePros and cons of telephone vs. door-to-door interviewing of HispanicsLee Slurzberg|May 1, 1992
ArticleTransportation companies, large and small, are busy gathering market dataQuirk's Staff|April 1, 1992
ArticleA maker of work scheduling software uses a telephone survey to meet varied information needsQuirk's Staff|April 1, 1992
ArticleResearch with consumers points the way to personifying Mr. Coffee for a new advertising campaignDavid Morawski, Lacey Zachary|March 1, 1992
