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Showing:Qualitative Research

Total: 1668

ArticleAn introduction to marketing research in ChinaBarton Lee, Alexander Wong|November 1, 1996
ArticleThe focus group bill of rightsThomas Greenbaum|October 1, 1996
ArticlePhysician focus groups revisitedMurray Simon|June 1, 1996
ArticleRespondents in interactive groups approve Best Western's ambitious ad campaignJoseph Rydholm|June 1, 1996
ArticleFacilitating focus groupsRichard Feder, Bryan Mattimore|June 1, 1996
ArticleConfessions of a telephone focus group skepticCarla Collis|May 1, 1996
ArticleConjoint analysis valuable in business-to-business researchWilliam Ducker|April 1, 1996
ArticleWhen it's time to pitch new business, Ammirati Puris Lintas depends on videoconferenced focus groupsJoseph Rydholm|March 1, 1996
ArticleA roundtable discussion on the past, present and future of marketing researchQuirk's Staff|March 1, 1996
ArticleResearch with tourists and travel agents measures viability of high-speed train in OrlandoWilliam Bailey|February 1, 1996
ArticleQualitative came of age in '95Leslie Harris|December 1, 1995
ArticleThere's a bully in my group!Rusty Clowes, Diane Guise|December 1, 1995
ArticleUsing metaphors in focus groups can help tap consumer creativityCharlotte Rettinger, Ann Brewer|December 1, 1995
ArticleWhat respondents should expect: An open letter to qualitative research participantsH. Fuller|December 1, 1995
ArticleMaking it work for you behind the one-way mirrorThomas Greenbaum|December 1, 1995