Top Marketing Research Articles Related to Brand Positioning Studies

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ArticleAI search is changing how consumers discover and choose brandsJon Arthurs|September 29, 2026
Article3 emerging trends shaping consumer behavior in 2026Georgina Cundell-Jones|April 28, 2026
ArticleShould brands step up on mental health? U.S. consumers say yesSam Killip|February 24, 2026
ArticleCan MAYA drive smarter research recommendations?Alex Holmes|February 10, 2026
ArticleBeyond emotion: Mood regulation and consumer choiceTom Ellis|February 10, 2026
ArticleHow AI-Guided Conversation Brings the 'Why' to Brand TrackingJoe Razza|February 5, 2026
ArticleA refinement of the Kano methodCarl Jago|November 1, 2025
ArticleWhat Snoop Dogg teaches brands about embracing the future and honoring the pastJames Forr|September 16, 2025
ArticleThe GLP-1 effect: Rethinking demand spaces is no longer optionalTom Ellis|July 22, 2025
ArticleEnlyta Insights: Transforming Brand Tracking from Reactive Reporting to Proactive InsightsEnlyta Insights Staff|May 1, 2025
ArticleHow the changing landscape of brand trust impacts your businessMonika Rogers|March 11, 2025
ArticleAI from the consumer perspective: Key challenges and opportunitiesTara Tyson, Kimberly Marsh|March 11, 2025
ArticleUplifting content matters: How positive storytelling drives consumer engagementDevora Rogers, Mindy Nguyen|March 10, 2025
ArticleWhy periodic brand evaluation is crucial for financial institution growthKimberly Clay|March 1, 2025
ArticleThe real cost of scaling back DEI: How consumers are adjusting their purchasing behaviorsDave Albert|February 11, 2025