Top Marketing Research Articles Related to Conjoint Analysis and Trade-Off Analysis

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Sponsored Videoquantilope Virtual Session: Future-Proofing Your Research: How Advanced Methods Drive Data You Can TrustLindsey Guzman, Gianna Saladino|October 9, 2025
ArticleData Use: Choice models for patient chart auditsKeith Chrzan|March 1, 2025
ArticleHow Philips Accelerated Portfolio Optimization for its Oral Health Care RangeJoyce Bezzina-de Groot, Julia Görnandt|September 17, 2024
ArticleSituational choice experiments for marketing researchKeith Chrzan|March 1, 2024
Article8 Top  CX/UX Research CompaniesQuirk's Staff|September 1, 2023
ArticleConjoint analysis: Tips for understanding digital products and consumer shopping experiencesStephan Basson|June 19, 2023
ArticleImplementing alternative-specific conjoint analysis to research studiesFaina Shmulyian|January 6, 2023
ArticleUsing conjoint to gauge physicians’ views of a diabetes testLauren Fusfeld|January 1, 2023
ArticleInnovative Products and Services November/December 2022Quirk's Staff|November 1, 2022
ArticleBy the Numbers: Do people pay attention to all attributes when making purchase choices?Steve Cohen|November 1, 2022
Sponsored Videoquantilope Webinar: How to Easily Set Up a Conjoint in MinutesGreg Benson|September 6, 2022
ArticleGetting value-based pricing right is difficult, but worth itBernd Grosserohde|September 1, 2022
ArticleA look at three survey-based methods for pricing researchKeith Chrzan, Bryan Orme|January 1, 2022
ArticleAdding budget considerations into choice-based conjointSteve Cohen|January 1, 2022
ArticleCan there be more than one right answer? Avoiding bias in researchRich Raquet|October 18, 2021