Top Marketing Research Articles Related to Mapping

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ArticleThe GLP-1 effect: Rethinking demand spaces is no longer optionalTom Ellis|July 22, 2025
ArticleThe value of mapping brand memoriesEldaa Daily, Russ Turpin, Charles Young|March 1, 2021
ArticleHow to go further with purchase journey insightsJoe Beier, Jason Boyd|October 1, 2018
ArticleUsing open-source software to make sense of small big dataMichael Lieberman|July 24, 2017
ArticleGoing beyond surveys for B2B researchTroy Powell|April 1, 2016
ArticleHow journey maps can help you get closer to your customersJim Tincher|October 1, 2015
ArticleMaps add value to researchRobert Sullivan|February 1, 1998
ArticleData Use: Multivariate and perceptual mapping with discriminant analysisSteven Struhl|March 1, 1993
ArticleBeware of MCA mappingBetsy Goodnow|December 1, 1992
ArticleConsulting the mapsQuirk's Staff|January 1, 1992
ArticleDemographic mapping helps bank meet Community Reinvestment Act requirementsQuirk's Staff|October 1, 1990
ArticleExtensive data analysis keeps a Michigan health care provider competitiveQuirk's Staff|January 1, 1990
ArticleResearch encourages a comprehensive redesign of Blue Nun packagingJoseph Rydholm|October 1, 1989
ArticleMicrocomputer mapping aids health care marketersQuirk's Staff|June 1, 1988
ArticleBusiness trends, potential visible with computer mappingBeth Hoffman|March 1, 1987