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ArticleWhy what consumers say rarely explains what they doWilliam Cimarosa|May 1, 2026
ArticleSmart strategies for second-place brandsJohn Hoeppner|January 1, 2025
ArticleA new approach to key driver analysis for CX researchMichael Garver, Richard Divine, Dominic Nieto|October 1, 2017
ArticleMeta-analysis offers research on research for marketing researchKevin Gray|May 1, 2014
ArticleAnalyzing a pharmaceutical product’s key driversMichael Latta|March 1, 2014
ArticleBest practices for key driver analysisKevin Gray|February 1, 2014
ArticleBy the Numbers: The top five mistakes in marketing statisticsWilliam Briggs|December 1, 2013
ArticleData Use: Steering the vote: the case of the Oglala Sioux casinoMichael Lieberman|July 1, 2013
ArticleThe synergistic effects of product characteristics and promotional mixMichael Latta|March 1, 2011
ArticleBuilding and measuring brand personality: How does your brand behave?Michael Lieberman|February 1, 2011
ArticleData Use: What mother never told you about linear regressionGeorge Butler|October 1, 2000
ArticleData Use: Have you ever wondered...Gary Mullet|June 1, 1998
ArticleA comparison of missing value options in regression analysisGary Mullet|December 1, 1995
ArticleRegression analysis is a key to actionable results in CSMEleonora Malpa, Patrick McPhillips|October 1, 1995
ArticleData Use: Comments on Mullet's regression articleGary Mullet, Albert Madansky|March 1, 1995