Top Marketing Research Articles Related to Word-of-Mouth Research

Learn all about word-of-mouth research. Quirks.com is the largest source of marketing research information.

Search Results

Sort By:

Sort By:

More Filters

Showing:Word-of-Mouth Research

Total: 21

ArticleMeasuring and managing customer delightScott Broetzmann, John Goodman, Thomas Hollmann, Sally Hurley|October 1, 2021
ArticleBrands, take advantage of confirmation biasDouglas Pruden, Terry Vavra|February 18, 2019
ArticleIn B2B environments, no news is not good newsDavid Beinhacker, John Goodman|November 20, 2017
ArticleKeep ‘em talking: Nurturing brand word-of-mouth in the workplaceShelly Sekki, Brad Fay|August 1, 2015
ArticleMapping the chain of influence on consumer choiceJennifer Musil|March 1, 2015
ArticleQueue BitsQuirk's Staff|January 1, 2015
ArticleTips on measuring crucial social factors in new product researchBriana Brownell|August 1, 2014
ArticleWhy you should be careful with the Net Promoter ScoreJohn Goodman, Dennis Gonier|October 1, 2011
ArticleUsing social networks to connect with consumers beyond the customer experience surveyJoe Cardador|August 1, 2011
ArticleConsumers trust what their friends LikeQuirk's Staff|May 1, 2011
ArticleIn Case You Missed It... May 2011Quirk's Staff|May 1, 2011
ArticleResearchers chart the road ahead for the auto industryEmily Goon|October 1, 2009
ArticleIn Case You Missed It... August 2009Quirk's Staff|August 1, 2009
ArticleA framework for understanding ad effectivenessIsabelle Albanese|April 1, 2009
ArticleTrade Talk: The Web drives sales, but not all by itselfJoseph Rydholm|July 1, 2008