Top Marketing Research Articles Related to Brand Positioning Studies

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Article A refinement of the Kano method Carl Jago | November 1, 2025
Article What Snoop Dogg teaches brands about embracing the future and honoring the past James Forr | September 16, 2025
Article The GLP-1 effect: Rethinking demand spaces is no longer optional Tom Ellis | July 22, 2025
Sponsored Article Enlyta Insights: Transforming Brand Tracking from Reactive Reporting to Proactive Insights Enlyta Insights Staff | May 1, 2025
Article How the changing landscape of brand trust impacts your business Monika Rogers | March 11, 2025
Article AI from the consumer perspective: Key challenges and opportunities Tara Tyson, Kimberly Marsh | March 11, 2025
Article Uplifting content matters: How positive storytelling drives consumer engagement Devora Rogers , Mindy Nguyen | March 10, 2025
Article Why periodic brand evaluation is crucial for financial institution growth Kimberly Clay | March 1, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025
Article Unlocking opportunities in women’s sports: Growth, fandom and marketing insights Elizabeth Jackson | January 7, 2025
Article Tips from an intelligence professional on avoiding strategic surprises Brent Pearson | January 1, 2025
Article Smart strategies for second-place brands John Hoeppner | January 1, 2025
Article The future of food and beverage brands Sam Killip | November 11, 2024
Article How curiosity and a broad range of knowledge can lead to more effective marketing research Terry Grapentine, David Soorholtz | November 1, 2024
Article Making contact: Developing behavior analysis strategy to forge connection Austin Guanzon | October 8, 2024