Top Marketing Research Articles Related to Brand Positioning Studies

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Article The journey to authentic allyship between people and brands Sarah Garnica | July 23, 2024
Sponsored Article Talk Shoppe: Human-powered insights in a technology-driven world Talk Shoppe Staff | July 1, 2024
Sponsored Article Maverix Insights, Strategy & Design: Lights, camera, action on your business growth! Maverix Insights Staff | July 1, 2024
Article Exploring ways to use generative AI for insights Diane Lauridsen | June 25, 2024
Article Tips for identifying market saturation and staying ahead of the curve Austin Guanzon | May 28, 2024
Article The researcher’s almanac: Understanding brand tracking and key considerations Sarah Freske | January 15, 2024
Article A deep dive into brand health metrics and measures Patrick Bruin , Sjoerd Koornstra | December 11, 2023
Article Exploring the cultural dynamics driving backlash against Target Katya Skogen | November 13, 2023
Sponsored Article Creating Award-Winning Designs Matthew Salem | October 16, 2023
Article Brand purpose: What is it and three issues regarding brand purpose beliefs Paul Laver | September 25, 2023
Article Framework aims to help brands connect with consumers’ evolving needs Jeremy Cochran | September 1, 2023
Article Barbie: A revolution in the making Arun C. Kumar | August 9, 2023
Article Tips for using Johnson's relative weights analysis Michael Lieberman | August 7, 2023
Article Art and science: Injecting emotion into business-to-business marketing Chuck Bean | July 5, 2023
Article Connecting with the Asian American community: Insights for marketing researchers and brands Sudipti Kumar | June 5, 2023