Top Marketing Research Articles Related to Brand Positioning Studies

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Article AI search is changing how consumers discover and choose brands Jon Arthurs | September 29, 2026
Article 3 emerging trends shaping consumer behavior in 2026 Georgina Cundell-Jones | April 28, 2026
Article Should brands step up on mental health? U.S. consumers say yes Sam Killip | February 24, 2026
Article Can MAYA drive smarter research recommendations? Alex Holmes | February 10, 2026
Article Beyond emotion: Mood regulation and consumer choice Tom Ellis | February 10, 2026
Sponsored Article How AI-Guided Conversation Brings the 'Why' to Brand Tracking Joe Razza | February 5, 2026
Article A refinement of the Kano method Carl Jago | November 1, 2025
Article What Snoop Dogg teaches brands about embracing the future and honoring the past James Forr | September 16, 2025
Article The GLP-1 effect: Rethinking demand spaces is no longer optional Tom Ellis | July 22, 2025
Sponsored Article Enlyta Insights: Transforming Brand Tracking from Reactive Reporting to Proactive Insights Enlyta Insights Staff | May 1, 2025
Article How the changing landscape of brand trust impacts your business Monika Rogers | March 11, 2025
Article AI from the consumer perspective: Key challenges and opportunities Tara Tyson, Kimberly Marsh | March 11, 2025
Article Uplifting content matters: How positive storytelling drives consumer engagement Devora Rogers , Mindy Nguyen | March 10, 2025
Article Why periodic brand evaluation is crucial for financial institution growth Kimberly Clay | March 1, 2025
Article The real cost of scaling back DEI: How consumers are adjusting their purchasing behaviors Dave Albert | February 11, 2025