Top Marketing Research Articles Related to Mapping

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Article The GLP-1 effect: Rethinking demand spaces is no longer optional Tom Ellis | July 22, 2025
Article The value of mapping brand memories Eldaa Daily, Russ Turpin, Charles Young | March 1, 2021
Article How to go further with purchase journey insights Joe Beier, Jason Boyd | October 1, 2018
Article Using open-source software to make sense of small big data Michael Lieberman | July 24, 2017
Article Going beyond surveys for B2B research Troy Powell | April 1, 2016
Article How journey maps can help you get closer to your customers Jim Tincher | October 1, 2015
Article Maps add value to research Robert Sullivan | February 1, 1998
Article Data Use: Multivariate and perceptual mapping with discriminant analysis Steven Struhl | March 1, 1993
Article Beware of MCA mapping Betsy Goodnow | December 1, 1992
Article Consulting the maps Quirk's Staff | January 1, 1992
Article Demographic mapping helps bank meet Community Reinvestment Act requirements Quirk's Staff | October 1, 1990
Article Extensive data analysis keeps a Michigan health care provider competitive Quirk's Staff | January 1, 1990
Article Research encourages a comprehensive redesign of Blue Nun packaging Joseph Rydholm | October 1, 1989
Article Microcomputer mapping aids health care marketers Quirk's Staff | June 1, 1988
Article Business trends, potential visible with computer mapping Beth Hoffman | March 1, 1987