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Showing: Software-Conjoint Analysis

Total: 27

Article Situational choice experiments for marketing research Keith Chrzan | March 1, 2024
Article Conjoint analysis: Tips for understanding digital products and consumer shopping experiences Stephan Basson | June 19, 2023
Article Can there be more than one right answer? Avoiding bias in research Rich Raquet | October 18, 2021
Sponsored Article Consumer Insights DIY Systems Grow Up Richie Heron | October 7, 2019
Sponsored Article Winning the War: How Self-Service is Driving Lean Innovation at Major CPG Lev Mazin | April 29, 2019
Article By the Numbers: Why you need to know about conjoint Ben Rogers, Craig Lutz, Devon McBee | August 1, 2018
Article Innovative Products and Services June 2018 Quirk's Staff | June 1, 2018
Article New to conjoint? 7 must-read tips Zoe Beales | May 11, 2018
Article How to determine sample size in conjoint studies Rajan Sambandam | August 1, 2017
Article Experiments in predicting survey completion rates Lori Dockery | July 1, 2017
Article Ask the Expert July 2017 Quirk's Staff | July 1, 2017
Article Evolving conjoint techniques to quantify buyer behavior Seth Fowler | July 1, 2016
Article When simple insight tools are more effective than big data Tim Glowa | May 1, 2016
Article Using RUM and RRM to improve the predictive validity of conjoint results Jeroen Hardon, Kees van der Wagt | February 1, 2016
Article Using evoked sets conjoint to model consumer choices Jeroen Hardon, Kees van der Wagt, Kevin Lattery | December 1, 2015