Editor's Note: SSI gave a webinar on building a successful B2B Research Strategy on May 10, 2016. Duration 56:17. 

Unlike common consumer studies, B2B research presents unique challenges due to the complex, hard-to-reach audiences your clients are targeting. Hear about a real client project with a difficult audience request and learn how to pivot your research strategy and when to consider a multimode approach.

Key takeaways: