How to Build a Successful B2B Research Strategy

Editor's Note: SSI gave a webinar on building a successful B2B Research Strategy on May 10, 2016. Duration 56:17. 

Unlike common consumer studies, B2B research presents unique challenges due to the complex, hard-to-reach audiences your clients are targeting. Hear about a real client project with a difficult audience request and learn how to pivot your research strategy and when to consider a multimode approach.

Key takeaways:

  • How to access hard-to-reach B2B populations.
  • How and why to take a mixed mode approach.
  • How to build effective screener questions to qualify and validate participants.
  • How to quality check your B2B survey data.

Presenter: 

  • Jared Schiers, global vice president, SSI.
  • Rob Rocco, sales director, SSI.

https://www.youtube.com/watch?v=2jMh6Sur1FY