Editor's note: Automated speech-to-text transcription, edited lightly for clarity.

Emily Koenig Hapka:

Hello everyone. Welcome to What’cha Drinkin’? with Quirk’s Media. My name is Emily Koenig Hapka and I'm the digital content editor at Quir’s. Today I have the pleasure of speaking with Cheryl Stella Dalisay. Cheryl is an independent consultant, founder of Stellar Strategic Services and an active member of the QRCA. Good morning. How are you doing, Cheryl?

Cheryl Stella Dalisay:

Doing great. Great. Thanks for having me.

Emily Koenig Hapka:

Thank you so much for joining us. So, since this is What’cha Drinkin’? right away, what are you drinking this morning?

Cheryl Stella Dalisay:

Well, I have a dark Starbucks roast in one of my favorite cups.

Emily Koenig Hapka:

I love it.

Cheryl Stella Dalisay:

And it's actually got a little secret inside. You can see that, but the little giraffe head as you drink it down.

Emily Koenig Hapka:

That's so cute.

Cheryl Stella Dalisay:

Yeah, and it has my favorite creamer in it, which is like a Q2 MCT oil protein mix.

Emily Koenig Hapka:

Nice, nice. I usually drink coffee in the morning, but I decided to try making my own iced green tea latte with matcha powder. It's pretty good. This is my second attempt. It definitely needs some work, but I have time. I do have the cute straw. I don't have the fancy latte cup, but I do have my cute reusable straw. 

So Cheryl, we first connected a few years ago when Jeffrey Wu made the connection between us regarding an article for Quirk’s. He recently told me that you will be cochairing the 2021 annual QRCA conference. The annual conference was actually one of the first marketing research industry events that I attended and it was great. It was an amazing experience. Qualies are so warm and welcoming and it was a great way to start my...