ABX Advertising Benchmark Index

ABX is the first to develop a singular methodology to evaluate ads in different media types, with comparable norms, so marketers could finally see their 360◦ view creative footprint. ABX also built a flexible and customizable dashboard, a syndicated survey system for the evaluation of hundreds of thousands of in-market ads, and a crystal-clear focus on how to best meet client needs. ABX has the flexibility to meet virtually any research challenge – at prices never offered before.

The ABX Index™ is comprised of 5 of the 14 KPIs we measure and correlates to, and predicts, sales lift and profit. It provides the most accurate norms in the world. ABX has evaluated more than half-a-million ads across all media types and variables, and the ABX Index norms are used to evaluate creative for all pre-test, in-market, and custom ads in more than 75 countries.

The ABX Global Multimedia Platform™ provides quick display and analysis capabilities for your ad results across media types; industries, categories, and products; geographics; demographics; ethnicities; typing tools and other custom variables. Results from syndicated, in-market evaluations appear in 24-48 hours on dashboard for standard and custom filtering and analysis.

The ABX Creative Feedback Loop™ provides a framework for the continuous improvement of single ads or entire campaigns. The five steps include Pre-Testing; Edit and Retest; Evaluate Launched in-Market Ads; Revise Campaign (if needed); and Evaluate – Learn and Apply. Each step ensures insights and contributions to ROAS not previously available.

Other Research, Analytics, and Insights Services

• Ad and Brand Trackers
• Brand Lift Studies
• Brand Fit™
• Custom Insights and Dashboard Reports
• Concierge Service
• Customized ABX Index
• Gender Equality Index™
• Market Mix Modeling
• Pre-Tests and In-Market Evaluation
• Product Integration and Placement Testing
• T.V. and Movie Concept Evaluation
• T.V. Trackers
• Video and Mobile In-Game Sponsorship, Advertising and Branding