Directions Inc
Cincinnati, OH
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Company Description
Directions Inc is a collective of insights brands offering an industry-leading suite of quantitative, qualitative and management consulting solutions. Each of our three brands – Directions, SEEK Company and Aimpoint Research® – brings its own unique capabilities and expertise, providing clients the advantage of integrated insights across a wide range of business needs. We aim to be an influential partner by empowering client teams to make better, more transformative decisions and create lasting change in their organizations. Together, our brands specialize in business insights, human understanding and strategic intelligence across an array of industries, including food, food service, agriculture, health and wellness, technology, financial services and consumer packaged goods. Directions Inc is an employee-owned firm headquartered in Cincinnati, Ohio, with regional offices around the country, conducting work globally.
Directions
Quantitative insights and analytics. Influences strategic business decisions via high-impact insights, advanced analytics, deep industry knowledge, engaging visuals and innovative, flexible research designs.
SEEK Company
Qualitative insights and innovation. Uses empathy and storytelling in qualitative research to uncover rich human insights, create loyalty-driving ideas and build brand positioning and strategies.
Aimpoint Research®
Strategic intelligence and consulting. Blends military intelligence techniques and market insights to help understand what’s really happening, what’s going to happen in the future and what to do to ensure success.
Year Established: 1988
Number of Employees: 200+
Research Services and Specializations
- Attitude/Usage Studies
- | Brainstorming/Idea Generation
- | Brand Equity
- | Competitive Intelligence
- | Concept Optimization
- | Concept Testing
- | Conjoint Analysis/Trade-Off Analysis
- | Cultural Insights
- | Data Visualization/Infographics
- | International Research
- | Market/Category Evaluations
- | Marketing Research-Full Service
- | Modeling/Simulation Studies
- | Product Testing Research
- | Qualitative Research
- | Quantitative Research
- | Sensory Research
- | Shopper Insights
- | Statistical Analysis
- | Strategy Research
- | Tracking Research
Industries, Markets and Audiences Served
- Agriculture/Agribusiness
- | Beverage
- | Business-To-Business
- | CPAs/Financial Advisors
- | Computer-Software
- | Consumer Durables
- | Exercise and Fitness
- | Fast-Food Industry
- | Financial/Investment/Banks
- | Foods/Nutrition
- | Generation Z
- | Health Care (Healthcare)
- | Hispanic
- | Household Products/Services
- | Information Technology (IT)
- | Insurance
- | Mass Merchandisers
- | Medical/Surgical Products
- | Packaged Goods
- | Pet Foods/Supplies
- | Pharmaceutical Products
- | Physicians
- | Restaurants/Food Service
- | Travel
Cincinnati, OH 45202
United States
- Customer Contact(s):
-
Tim Laake, EVP, Client Development & Product Innovation
Jim Lane, President & CEO
- 513-651-2990
- 513-651-2998 (fax)
- Affiliations & Certifications
- Insights Association (United States)